1. Supported Global & Domestic SMS Gateways
Vridhi AI connects seamlessly to enterprise SMS gateways, guaranteeing sub-5-second message delivery across 190+ countries:
Connect using your Twilio Account SID and Auth Token. Excellent for international B2B outreach, US 10DLC compliance, and global delivery.
Direct integration with Indian telecom headers. Supports 6-character sender IDs (e.g. VRIDHI) and instant transactional DLT template routing.
2. India DLT (Distributed Ledger Technology) Compliance
If your target recipients are in India, telecom regulations (TRAI) mandate that all bulk messages be sent through approved DLT entities:
Register your business entity on telecom portals like Jio DLT, Vodafone VilPower, or Airtel DLT to receive your unique Principal Entity ID.
Get your 6-character alphabetical sender ID approved (e.g. VRIDHI).
Register SMS message templates with dynamic variable placeholders like {{1}} for names and offers.
3. Promotional vs. Transactional Messaging
Promotional SMS
Best for flash sales, discount offers, product launches, and cold lead follow-ups. In India, promotional routes are delivered between 10:00 AM and 9:00 PM to non-DND numbers.
Transactional / Service SMS
Designed for OTPs, appointment confirmations, payment links, and critical alerts. Delivered 24/7/365 to all numbers including DND registries with sub-3-second priority.
Frequently Asked Questions About SMS Marketing
How many characters are allowed per SMS credit?
Standard GSM-7 text allows 160 characters per 1 SMS credit. Messages exceeding 160 characters are automatically concatenated into multi-part messages (153 characters per part). Messages containing Unicode or emojis use UCS-2 encoding (70 characters per credit).
Can I include shortened URLs with click tracking?
Yes. Vridhi AI automatically converts long URLs into branded short links, allowing you to track individual recipient clicks and trigger automated follow-up sequences when a link is clicked.