Cold Outreach Engine

Land in the
Primary Inbox, Not Spam

Send hyper-personalized cold email sequences that convert. Automated multi-touch follow-ups, mailbox rotation, dynamic spintax, and real-time reply tracking without burning your sender domain.

Create First Campaign
Outreach Sequence • Step 1 of 3
Deliverability Score: 98%
To:
arun.verma@zenithlogistics.in ({{email}})
Subject:
Quick question about warehouse logistics in {{city}}
Hi Arun,

Noticed Zenith Logistics recently expanded operations across Bhiwandi & Pune. Most operations heads we speak with face 12–15% delivery lag due to manual dispatch routing.

We built an automated dispatch engine that cut route overhead for 40+ logistics hubs in Maharashtra. Would you be open to a 3-minute video showing the numbers?

Best regards,
Pradeep Yadav • Vridhi Outreach
Unsubscribe link included

Engineered for High Response Rates

Everything you need to run outbound email sequences that land in primary inboxes and generate real B2B replies.

Dynamic Personalization

Inject names, company names, cities, and custom CRM columns directly into subject lines and email copy.

Primary Inbox Deliverability

Native spintax rotation and sending intervals ensure emails look organic, protecting your domain from spam flags.

Direct Lead Sync

One-click import from your extracted Google Maps or Apollo search lists directly into active email campaigns.

Automated Multi-Touch Follow-ups

Schedule automated step 2 and step 3 follow-ups that automatically pause as soon as a prospect replies.

Dual Editor (HTML & Plain Text)

Write clean, high-converting plain-text sales emails or build polished HTML newsletters with attachments.

Universal SMTP Support

Connect seamlessly with Google Workspace, Zoho Mail, Microsoft 365, AWS SES, or SendGrid in under 2 minutes.

Launch campaigns in 4 easy steps.

No complex technical warmup software required. Built specifically for sales reps and founders.

01

Select Verified Leads

Choose contacts extracted from Google Maps, Apollo, or upload your own CSV file.

02

Write or Pick Template

Craft your pitch or choose a battle-tested B2B template with personalized variables.

03

Set Follow-Up Cadence

Define automated follow-up intervals (e.g. Day 3, Day 7) that halt on reply.

04

Hit Send & Track

Watch real-time opens, clicks, and incoming replies roll straight into your inbox.

Track every open.

Understand how your prospects are interacting with your emails. Track opens, clicks, and bounces in real-time right from your campaign dashboard.

Open Rate
42.8%
Click Rate
12.4%
Emails Sent
4,092
Bounce
0.8%
COLD EMAIL PLAYBOOK

Land in the Primary Inbox, Not the Spam Folder

A systematic cold email framework designed specifically for B2B founders, agency owners, and sales teams who need predictable discovery calls every week.

01. WARMUPZero Spam Score

Domain Authentication & Algorithmic Warmup

Configure SPF, DKIM, and DMARC records with 1 click. Gradually scale sending volume to build bulletproof domain reputation with Gmail & Outlook.

Automated SPF, DKIM & DMARC configuration guidance
Gradual peer-to-peer sending ramp prevents mailbox burn
Real-time mailbox health monitoring and bounce protection
100% DNS Shield ProtectionReady
02. PERSONALIZEAuthentic Copy

Hyper-Personalized Dynamic Sequences

Go beyond 'Dear Sir'. Use contextual variables like {{company}}, {{city}}, and custom pain points to write emails that read like a personalized 1-on-1 note.

Dynamic spintax variations prevent duplicate message flagging
Clean plain-text formatting favors business email algorithms
Customized subject lines crafted for high executive open rates
80%+ Primary Inbox RateReady
03. AUTOMATESmart Halting

Intelligent Non-Intrusive Follow-Ups

Schedule multi-step follow-ups that space out naturally. Sequences automatically pause the exact second a prospect replies or books a call.

3 to 5 multi-stage friendly reminder emails
Automatic sequence stop on reply or bounce detection
Centralized lead response tracking in your sales dashboard
14x More Positive RepliesReady
PRIMARY INBOX PLACEMENT

Deliverability Architecture Built to Beat Modern Spam Filters

Email providers like Google and Microsoft now reject generic blast emails. Vridhi's cold outreach engine employs rotational sending and MX verification to ensure your emails arrive in the Primary inbox.

84.6%
Average Open Rate

Personalized subject lines and proper DNS warmup drive high open rates.

0.3%
Bounce Rate

Universal MX validation scrubs bad addresses before emails are sent.

14x
Positive Reply Increase

Sequenced follow-up drips catch busy decision-makers when ready.

Universal
SMTP Flexibility

Connect Google Workspace, Microsoft 365, AWS SES, or custom SMTP.

PRIMARY INBOX CONFIRMEDReal-Time Node

Zenith Industrial Supplies

Subject: Quick question on your distribution supply chain in Pune
arjun@tryvridhi.com (SPF/DKIM: Verified)
Open Rate: 82.4% (312 / 378)16.8% Positive Intent
Step 2 Follow-Up Sent • Replied: 'Yes, let us talk Thursday 3 PM'
TOOLING & DELIVERABILITY

Why Mass Newsletter Tools Fail at B2B Cold Outreach

Tools like Mailchimp or newsletter software are built for opt-in consumer broadcasts. Using them for cold B2B outreach gets your domain blacklisted.

Feature / Capability
Traditional Method
Vridhi Intelligence
Target Inbox
Heavy HTML templates get dumped into 'Promotions' or 'Spam'
Clean plain-text formatting designed for 'Primary' inbox
Automated Follow-Up Logic
Manual reminders or separate cumbersome workflow tools
Native multi-touch drips that stop automatically when replied
Domain Health Warmup
No warmup tools; sends immediately and burns brand domain
Built-in deliverability warmup and DNS health diagnostics
Pricing Model
Hefty penalties and pricing spikes as your contact list grows
Predictable flat plans with high quota volume included
Integrated Prospecting
Requires paying for external lead scrapers and CSV imports
Directly import leads from Google Maps & B2B Search
Old Manual Approach
₹12,000/mo (Mailchimp + Warmup + Scraper)
High spam placement, fragmented workflow
The Vridhi Engine
Included in Vridhi Platform
Complete cold outreach pipeline with unified leads

Email Marketing

We've helped hundreds of Indian businesses launch their first email campaign. Here's what they asked first.

Not at all. Vridhi's email campaign builder works like a drag-and-drop document editor. You pick a template, fill in your content, set your audience from your leads database, and hit send. No HTML knowledge needed — though you can edit raw HTML if you want.
This depends on your domain reputation, content quality, and SMTP setup. Vridhi connects to your own SMTP (Gmail, Zoho, SendGrid, etc.) so emails come from your actual domain — not a shared IP. We also show you open rates and bounce reports so you can course-correct quickly.
Yes. Vridhi supports merge tags like {{name}} and {{company}} in subject lines and email body. Every email looks individually written even if you're sending to 1,000 people. Personalization consistently improves open rates by 20–30% based on industry data.
Vridhi works with any SMTP provider — Gmail (Google Workspace), Zoho Mail, Outlook, SendGrid, Mailgun, AWS SES, and more. You just enter your SMTP credentials in Settings and you're good to go.
Vridhi automatically embeds a tracking pixel and click-tracking links in each campaign. After sending, your campaign report shows opens, clicks, bounces, and unsubscribes in real time.
Yes. You can attach files up to 10MB per email directly from the campaign composer. Useful for sending product catalogues, proposals, or event invites.
B2B cold email is widely practised and generally accepted for professional outreach in India, especially when the message is relevant and includes a clear opt-out. Vridhi is designed for business outreach — not personal spam. Always include your company name and an unsubscribe link.

Ready to fill your sales pipeline with cold email?

Join founders and SDRs sending verified campaigns with 40%+ open rates. Start with 25 free credits today.

Chat